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  • Allen, Danica R., 1959- author.
     
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  • Customer loyalty -- Research.
     
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  • Customer services -- Quality control -- Research.
     
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  • Customer services -- Management -- Research.
     
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  • Marketing research -- Management.
     
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  • Consumer satisfaction -- Research.
     
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    Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen. [ebook]
    by Allen, Danica R., 1959- author.
    Milwaukee, Wisconsin : ASQ Quality Press, 2004.
    Electronic resource: 
    https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=3002506 Click to View
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    1 online resource (264 pages) : illustrations
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